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 7 Mistakes You’re Making With Your Newsletter (And How to Fix Them)

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Stale, boring email newsletters are all too common nowadays, and for a lot of the same reasons. Here are some of the most common email newsletter mistakes that marketers make.

 

For as long as brands have been using email to market to their audience, they’ve been using newsletters as a means of updating customers on their products, educating their audience, one of the other countless goals they might have.

 

Newsletters are so common these days, you might even say that they’re getting a bit…boring? This may sound blasphemous coming from someone working at an email marketing software company, but the truth is that there are a lot of bland, boring newsletters out there.

 

But how do you know if that’s you? How do you know if your newsletter is one of the ones getting deleted instead of getting read? And more importantly, how do you fix it?

 

Let’s take a look at some of the most common email newsletter mistakes, and what you can do to fix them.

 

Common newsletter mistakes

You’re talking too much about yourself

You’re pushing too hard for a sale

You don’t have a goal in mind

You’re not writing like a human

You’re not segmenting your audience

You aren’t A/B testing

You’re not monitoring your results

#1: You’re talking too much about yourself

We can understand why you’d think a newsletter should primarily be about you or your business. It’s right there in the name, after all. But one of the most common newsletter mistakes marketers make is talking way too much about their business.

 

Here’s a little secret about newsletters that rings true for all of marketing: nobody wants to hear you talk about yourself or your company. People subscribe (and stay subscribed) because there’s something in it for them.