bulk sms service
for imidiate release: 11/03/2021
Trai suspends unsolicited commercial
communication norms for seven days
The Telecom Regulatory
Authority of India (Trai) on Tuesday suspended
the implementation of the unsolicited commercial
communication (UCC) framework that caused massive disruption in Unified
Payments Interface (UPI), Aadhaar-enabled
Payments (AePS), internet banking and credit card payments, among others, due on Monday.
“We
are concerned about any customer inconvenience caused and have ordered a 7-day
temporary suspension of the
SMS scrubbing which was activated on Monday,” a senior Trai official told OUR
SOURCE. In 2018, telecom regulator has issued a framework for unsolicited
commercial communication which it implemented on Monday, mandating telecom
service providers to verify every SMS content with a registered text before delivering it.
The
new distributed ledger technology (DLT) deployed by telecom operators checks
the sender ID and content of every commercial
SMS originating from a registered source while SMSes from unregistered
senders are simply blocked by the new platform.
Following the development, the one-time password
(OTP) services across
sectors, including non-financial services including transaction limit
alerts and registration of new customers also failed on Monday.
Delhi-based
Cellular Operators Association of India (COAI) that represents telecom service
providers such as Reliance Jio, Bharti Airtel and Vodafone Idea, said that due
process has been followed to address the issue of unsolicited commercial
communication.
“TSPs
have sent various communications to the principal entities (on whose behalf
messages are sent) to register their content template with the telcos before
March 7,” said COAI director general SP Kochhar in a statement.
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